This is a list of content guidelines to be followed when posting advertisement, Blogs, Sharing information, Jobs and CV (further mention as Content, Post or Ads) on Contents that do not meet these guidelines or are in clear violation of them can be deleted. These content guidelines are in place to maintain the quality standards of ARMC and are done so in accordance with UAE Law.

All content should be:

  • Placed in the category which belongs to the content
  • Authentication and accurate details should be mention.
  • As per UAE Government Rules and Regulation with Law

Adult Content

All contents and/or its respective landing pages posted on need to be age appropriate. Content should not include any explicit or implicit references to adult activities. Posts containing nudity, adult concepts or graphic language will lead to instant rejection.

Body Images

In addition to the adult content guideline, ads uploaded on ARMC cannot contain sexualized images. These includes nudity (implied or explicit), unnecessary skin exposure, tactics designed to solicit a sexual response, or that draw unnecessary attention to body parts.

Alcohol and Tobacco

Content posting should not include the representation of alcohol or tobacco or their consumption in any form.

Brand Notification

All site users should have a clear understanding of where they will arrive by clicking on a link provided in their Post. The brand on the destination page should match the brand displayed in their Posts on

Promotions / Raffles /Lotteries/ Discount Sales

From the Department of Economic Development an approval is required for promoting discount sales on consumer goods. Approval is also required for raffles, lotteries and ads offering gifts or discounts to a limited number of customers.

Shock Value

Images uploaded on should not be visually disturbing, gory, shocking or scary.

Spam Tactics

Tactics designed to mislead a visitor are strictly prohibited. We cannot approve such Post that:

  • Imitate computer functions such as system messages, progress bars, or virus warnings
  • Mimic the function of other types of media, such appearing to be an embedded video
  • Initiate prompts to download files or software after the click

Drug Paraphernalia

Content to uploaded on cannot promote any service, product or content involving illegal drugs as per UAE Law.

Health and Medical

Content relating to contraceptives, pharmacies, clinics, herbal medication and herbal drugs (e.g., for impotency, weight loss and the like) cannot be published without prior approval from the Ministry of Health.

Post relating to cosmetic surgery, hair transplant and hair massage cannot be published without DHA/ UAE approved certificate.


An NOC is required from the Ministry of Education / Ministry of Higher Education for any private education publish. These include ads for:

  • Nurseries
  • Higher education institutes based in UAE
  • Higher education institutes based outside of UAE with a local contact within UAE

Religious Advertising

No Post relating to religious activities are permitted without prior approval from the Ministry of Islamic Affairs, which include ads for Hajj and Umrah.


Content for foreign touring groups cannot be published without prior approval from the Ministry of Information.


Ads relating to charity work or donation collection can be published without prior approval from the Ministry of Awqaf – General Authority of Islamic Affairs and Endowments

Violence & Weapons

Contents Appearing on cannot depict or promote violence in any way or form. Posts cannot include information about guns or firearms of any kind weapons and violence activities.